Season 3 Top 20 Towns Announced! See the Towns

About The Revolution

Now a nationwide movement, the Small Business Revolution was created to shine a spotlight on the vital impact of small businesses on our economy, our communities and our daily lives.


The evolution of our Revolution

Deluxe has been a proud champion of small business since 1915. The company celebrated its 100th anniversary in 2015, creating the Small Business Revolution and showcasing 100 small business stories across the country through photo essays, videos and a half-hour documentary. It was a successful start to a movement Deluxe believes will bring even more attention and support to these important and inspiring entrepreneurs and employers nationwide.

Along the way, we learned that nowhere are small businesses more under siege than in our small towns. We created the Small Business Revolution – Main Street to help those small businesses, and in turn, those small towns, reignite the spark that drives them and keeps people coming back. We searched for one lucky town to win a $500,000 boost from Deluxe. Out of nearly 10,000 nominations, Wabash, Indiana emerged the winner. To watch Wabash’s transformation unfold, watch the nine-episode premiere season of the Small Business Revolution – Main Street.

After five finalists and a week-long voting period, the public named Bristol Borough, PA, the winner of Season 2 of the Small Business Revolution – Main Street. Our team rolled up their sleeves, met with the town’s leaders and small business owners, and got to work on the transformation. Season 2 premiered on September 28, 2017.


Why we care

For all we hear about big business and huge corporations, it’s small businesses that really drive an incredible portion of the American economy. More than 50 percent of the employed population works at a small business. Entrepreneurs and small businesses have generated more than 65 percent of net new jobs in the past two decades. And 680,000 new small businesses start each year.

More importantly, small businesses provide a way for dreamers and entrepreneurs to realize their potential and provide opportunities for communities to bond and prosper. As a leading provider of marketing services and products for small businesses, Deluxe Corporation believes that small businesses are the future of the American economy.


Join the Revolution

Join the movement on Facebook, Instagram and Twitter, and support the people who are powering our communities, our economy and our country.


For media inquiries, contact


  • Bogart_021

    January 2015:

    Small Business Revolution launches

    Deluxe Corporation inaugurates its showcase of entrepreneurship – the Small Business Revolution – as part of its 100th anniversary celebration, shining a light on the power of small business.

  • 02_february launch party

    February 2015:

    Launch parties

    The Small Business Revolution set out to feature the stories of 100 small businesses nationwide that have made a positive impact in their communities, through photo essays and short documentaries. As the project gains steam, several of the featured businesses, like An Orange Moon in Chicago, bring their communities together to celebrate.

  • 05_may_small business week

    May 2015:

    Small Business Week

    The Small Business Revolution makes a big splash before a national audience during Small Business Week, as celebrity entrepreneur Robert Herjavec joins the project. Herjavec brings a motivating message of innovation and determination that entrepreneurs everywhere can relate to.

  • 06_june nomination screen grab from Twitter

    June 2015:

    Small Business Revolution Grant search begins

    The search began for one special small business owner who represents the spirit of the Small Business Revolution: community involvement, innovation and good business sense. The prize? $25,000 to support the entrepreneur and his or her business. Thousands of nominations pour in from across the country.

  • 09_sept doc premiere

    September 2015:

    Documentary premiere

    The Small Business Revolution’s half-hour documentary premieres at a gala event in Minneapolis. Many of the 100 featured business owners join the party with Herjavec, Deluxe Corporation CEO Lee Schram and Governor Mark Dayton – who declared Sept. 30 “Small Business Day” in Minnesota.

  • 10_oct surprise and delight

    October 2015:

    Surprise and delight

    After collecting thousands of inspiring nominations, Deluxe’s Small Business Revolution awards not just one but four $25,000 checks to winners of the national search for exceptional entrepreneurs. Robert Herjavec and Deluxe’s Amanda Brinkman travel to Minnesota, New Jersey, Georgia and Colorado to surprise the winners with their Small Business Revolution Grants.

  • 11_jan 2016 main street logo

    January 2016:

    Small Business Revolution – Main Street

    As the 2015 Small Business Revolution drew to a close, Deluxe sought new ways to feature the success of small business owners in 2016. The Small Business Revolution – Main Street was born – a search for one small town that will win a $500,000 revitalization.

  • vote now

    May 3, 2016:

    Finalists announced and voting begins

    Deluxe and celebrity entrepreneur Robert Herjavec narrowed the nominations to two incredible towns – Wabash, Indiana, and Silverton, Oregon – and voting began. Residents and businesses in both towns worked tirelessly to campaign for votes – contacting elected officials and celebrities to help spread the word, hosting voting parties, and even bending “no cell phones” rules in area schools to allow students to cast votes!

  • Wabash wins

    May 12, 2016:

    Wabash wins

    During the week-long public vote, hundreds of thousands of people visited to learn about these two towns and cast a vote for their favorite. In all, we tallied more than 180,000 votes. Despite the huge number of votes, the race was neck-and-neck the entire time – keeping everyone in suspense until the very end. Ultimately, Wabash squeaked past Silverton for the win.

  • work beings

    Summer 2016:

    The work begins

    Deluxe Corporation and the Small Business Revolution spent the summer in Wabash working with small business owners to refurbish the downtown area with the $500,000 in revitalization efforts. Working with a team of contractors that built indoor shelving, providing new kitchen equipment for restaurateurs, to building ecommerce websites for small business owners – Deluxe helped transform Wabash, Indiana.

  • September 2016:

    “Main Street” series premieres

    The Deluxe team spent the summer in Wabash putting the $500,000 revitalization to work for the community. The transformation was captured in an original eight-episode series telling the story of the inspiring people we met and the challenges they faced – with insights and lessons we hope will help other small business owners facing similar challenges.

  • September 2016:

    Call for nominations

    In September 2016, the second season of the Small Business Revolution – Main Street opened with a call for nominations, asking people to nominate special small towns that could use some support. People from coast to coast saw the potential impact of a $500,000 boost, and Deluxe received nearly 14,000 nominations across all 50 states.

  • SBR on Hulu

    October 2016:

    “Main Street” series premieres on Hulu

    The Small Business Revolution – Main Street premieres on Hulu, quickly becoming the #1 Lifestyle show on the network, and captivating audiences across the country.

  • November 2016:

    Season 2 short list announced

    After receiving an astonishing 14,000 nominations – even surpassing our Season 1 total – we rolled up our sleeves and pored over each and every one. We launched an eight-town tour and visited the short listed towns to narrow it down to the finalists.

  • Feb. 9, 2017:

    Finalists announced

    We narrowed the nominations to five amazing towns – Kingsburg, California; Bristol Borough, Pennsylvania; North Adams, Massachusetts; Red Wing, Minnesota; Georgetown, South Carolina. Community members and business owners in every town campaigned tirelessly for votes, vying for the shot at a $500,000 boost from Deluxe.

  • Feb. 22, 2017:

    Bristol Borough wins

    We hosted a week-long voting period on, inviting the public to learn about our five finalists and cast a vote for their favorite. The race was close throughout the week, and Bristol Borough squeaked past the competition to be named the winner.

  • Sept. 28, 2017:

    Season 2 premieres

    The Deluxe team spent the summer in Bristol Borough, putting the $500,000 revitalization to work for the community. The insightful and inspirational eight-episode season premiered on the same day we opened the call for nominations for towns to star in Season 3!

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