April 17, 2018
Meet the businesses of Main Street Season 3!
After more than 220 business applications from small business owners in Alton, Illinois, Deluxe’s Small Business marketing team narrowed the field down to six remarkable businesses. Here is a quick peek at these deserving businesses and the challenges they face:
Bluff City Outdoors
The only bait and tackle shop in the area, Bluff City Outdoors offers more specialty catfish tackle supplies than many big box stores. The shop is owned by Mark and Felecia McMurray, and run by their daughter, Whitney, who is in charge of day-to-day operations. Like many small business owners, both Mark and Felecia work other full-time jobs.
Marketing Challenge: With big box store competition heating up, they’re hoping the experts at Deluxe can help them better market their large array of catfish products to take advantage of the championship-caliber catfish available in the nearby Mississippi and Missouri rivers.
Two of the youngest businesses owners in Alton, and the youngest featured on “Main Street,” Jay (Hart) Stanley and Alex St. Cin own this new recording studio in the Alton area. Having just purchased a new building that they’re currently renovating, they have a lot of work on their plate to be ready for a June move-in date. Alex, the studio engineer, brings in local bands who seek out his expertise, as well as a burgeoning podcast business
Marketing Challenge: They want their website to be a resource for potential clients to get a better feel for the vibe of the studio and to entice them to book a tour. Nine times out of 10, when someone books a tour, they end up scheduling their session before they leave.
Lovett’s Snoots, Fish, Chicken & More
Merry Lovett is one of 19 kids and was born and raised on a farm near Alton. When her family would need to fund their family reunion’s, they’d sell homemade soul food. They quickly realized there was a large demand for soul food in the area, so she and her son, Brad, opened Lovett’s, specializing in soul food, including pig snoots, their most popular item.
Marketing Challenge: With no website, they post all their food photos on Facebook, but in order to showcase their menu and all of their offerings, as well as possibly get into more of the retail side by selling their special sauce, they need a website that is optimized to draw people in.
Morrison’s Irish Pub
Partners Lisa and Mary, as well as Mary’s daughter Katey, opened Morrison’s in 2015 to honor their Irish heritage and to celebrate the Irish culture. By bringing traditional Irish fare and a large whiskey selection to town, they offer a great atmosphere to draw people in from outside of town.
Marketing Challenge: Weekends are busy at Morrison’s, but during the week they struggle to get people in the door. Their Google listing has them listed as a “bar” instead of a restaurant and although they have a website, they downplay their large whiskey selection, which is a real draw to the pub.
Sham Pooches Grooming
Alicia Jeffrey’s has been grooming dogs for more than 13 years, but just recently moved into her new space, a former veterinary office that could use a little upgrade. With a passion for animals and a drive to show her daughters that women entrepreneurs can do great things, Alicia is a true lady boss who needs some marketing help to hire more people and give herself a Saturday off (she hasn’t had that in over a year).
Marketing Challenge: A growing trend with many of this season’s businesses, Alicia doesn’t have a website and only uses Facebook to advertise and market her business. With no signage on the outside of her building, if she did have a website, people might have a tough time finding her.
Today’s Beauty Supply
Benjamin Golley is one of the nicest people you’ll ever meet. He has owned and operated Today’s Beauty Supply since 2000, which is no small feat for a business in a small town. With new competitors recently opening along with ecommerce suppliers, he’s seeing his numbers take a hit. In addition to his store, one of his main goals is to make a difference in the community.
Marketing Challenge: With no logo, no website and very little social media presence, Today’s Beauty Supply could use the Deluxe marketing touch to bring more awareness to their products and the special support they offer to the community.