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Small Business RevolutionBlog

Small Business Stories

April 25, 2018

Small Business Stories: The Chocolatier

In our “Small Business Stories” series, we hit the road to interview small business owners about their unique journeys. Each story provides inspiration and insights, while shining a spotlight on the passionate small business owners who are so critical to our economies and our communities.

The Chocolatier has been a staple in Exeter, New Hampshire ever since it opened in 1978. At the urge of his mother-in-law, who has worked there for over 20 years, Jason Marcone and his wife left their corporate jobs five years ago to buy the chocolate shop and become the third owners in its now 40-year run.

As a business owner, Jason says he has to know a bit of everything and balancing his time between the chocolate making, marketing and managing the business can be challenging. With busy season falling November through May surrounding the Christmas, Valentine’s Day and Easter holidays, it’s important for him to have the right staff in place to help accommodate those busy times. For Jason, having his seasoned employees, along with newer employees is important, especially for bringing new ideas to the table.

All the chocolate at The Chocolatier is made onsite by Jason and some of his employees, many of whom have been there for longer than he has. Jason, who describes himself as more of a chemist than a cook, works to keep the consistency and taste of the chocolate similar to what it has been for the past 40 years. Having been a staple in the community for so long, he wanted to keep things consistent and deliver the same high-quality product as has been delivered every year since it opened.

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