Amanda Brinkman is the Chief Brand and Communications Officer at Deluxe Corporation. Brinkman spearheaded the Small Business Revolution, a movement that began in 2015 as part of Deluxe’s 100th Anniversary celebration, which profiled 100 compelling small businesses across the country in photo and video essays. The series also includes a documentary film, featuring Brinkman, celebrity entrepreneur Robert Herjavec and other small business experts, that showcases the importance of small businesses to the American economy.
In 2016, the Small Business Revolution – Main Street went one step further and headed to a small town to makeover six of its businesses, documenting the $500,000 revitalization of Wabash, Indiana in an online series featuring Brinkman and Herjavec. After a wildly successful first year, they headed to Bristol Borough, Pennsylvania. And, this year, they’re taking the revolution to the town of Alton, Illinois with new cohost and renovation icon, Ty Pennington, to tackle a variety of marketing challenges for small businesses in the town.
Brinkman is credited with creating a movement and new brand positioning for Deluxe. As a member of the Executive Leadership Team, Amanda’s responsibilities include advertising, enterprise brand, media relations, the Deluxe Foundation and marketing strategy planning for Deluxe. Brinkman has extensive background in brand marketing, which includes corporate and agency experience.