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Season 4Meet the Characters

Catrina and Jose Mendoza

Featured Small Business
El Mercado

Catrina and Jose Mendoza own El Mercado, a Mexican grocery store in Searcy. Jose and Catrina started the business to bring a part of the Mexican culture to Searcy and to serve the Hispanic community in the area, and also to help their family spend more time together. Their children come with them to work and have their own space at the back of the store, while their eldest son, Camilo, supplies the business with his farm fresh chicken eggs. The store is a family affair. However, they are a well-kept secret outside of the Hispanic community in Searcy and they need help with branding and the layout of their store to attract more customers.

You can’t help but fall in love with this family when you watch their episode. Their transformation is one to watch this season on Small Business Revolution!

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