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Season 3Meet the Characters

Mark and Felecia McMurray and Whitney Allison

Featured Small Business
Bluff City Outdoors

“It’s enjoyable coming in here every day, and not many people can say that about their jobs.”

Open since 2003, Bluff City Outdoors is a family affair. Mark and Felecia McMurray are the owners, though full-time jobs away from the shop keep them busy. Felecia’s daughter, Whitney, is the store manager and the one interacting with employees on a consistent basis. The store is the only bait and tackle shop in the area and specializes in catfish tackle supplies, which are hard to come by at their largest competitors: big box stores and online sellers.

With hosting catfish tournaments, wanting to start their own guided fishing tours for folks from out of town and needing overall help with their business, Mark and Felecia put in their application to be featured in Season 3 They believe they can bring more people into town and help not only their business, but the entire town of Alton. The family dynamic is alive and well at Bluff City, and this trio brings some incredible heart to the cast this season.

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