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Main Street: Season 3 FinalistMartinez, CA

Town Video

About the Town

Modern, West Coast ingenuity meets classic, small-town sensibility in Martinez, California. The town sits on the outskirts of the East Bay, and the community’s efforts to revitalize its downtown core are quickly turning Martinez into a unique place to live, visit or work on the Carquinez Strait.

As the birthplace of the classic martini cocktail, Martinez is no stranger to innovative thinking. The town – which has been home to everyone from baseball legend Joe DiMaggio to conservationist John Muir – continues to honor that legacy by renewing its infrastructure from the inside out. The historic buildings lining Main Street are being completely renovated without disrupting their gorgeous facades. Craft breweries, exquisite bistros and eclectic shops all contribute to a vibrant – and growing – community of artists and entrepreneurs.

With help from the Small Business Revolution team, the Martinez community and its small businesses aim to differentiate themselves from surrounding areas and attract both visitors and residents from throughout the Bay Area and beyond.

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