The town of Searcy, Arkansas, roughly a 45-minute drive northeast of Little Rock and two hours west of Memphis, is home to more than 24,000 people. The town, rich in southern history, is trying to make a comeback after the natural gas industry left town leaving Searcy with fewer jobs and less profitability. Blessed with a large and active small business community, Searcy’s leaders are trying to drum up more excitement by getting people to shop local.
Amanda Brinkman, chief brand officer for Deluxe and her team of small business marketing professionals, along with co-host and renovation icon, Ty Pennington, arrive in Searcy to learn more about the struggles of the small business community. The first episode provides a deep dive into the community and shines a spotlight on the 12 businesses chosen out of more than 200 to be interviewed for a chance to be one of the six featured this season. Watch and fall in love with this sweet southern town and its heartfelt small business stories.