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Main Street: Season 1

Episode 5: Schlemmer Brothers

How we transformed

Schlemmer Brothers

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Schlemmer Bros’ marketing strategy.

More than 110 years old, Schlemmer Brothers is a metalworks and retail hearth business that has been a mainstay of the Wabash community, spanning four generations of family ownership and employing countless Wabashians. Owner Kent Henderson, an engineer by trade, devotes most of his time to the thriving metalworks shop and entrusts one of his loyal employees, Kris White, to manage the retail side of the business.

Amanda Brinkman and Robert Herjavec learn that the retail side, which sells hearths, grills, stoves, and fireplaces, along with installation and chimney sweeping services, struggles to hold its own, particularly during seasonal downturns. In episode five, Deluxe shows Schlemmer Brothers how to create a stronger identity for the retail business with a more refined strategy and a website design that better supports them all year long, helping them adapt and grow their customer base to endure for another hundred years.

Get to know the characters in this episode:

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