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Season 1

Episode 4: Filament Tattoo

Matt Haynes is a former pastor who transitioned from the church to opening his own tattoo shop, Filament Tattoo Co., in downtown Wabash. Haynes had spent a lot of time in tattoo shops over the years and realized he could connect with people who would never have talked to him while wearing a suit and tie in his church.

When Amanda Brinkman and Robert Herjavec sit down with Matt, we learn that Filament Tattoo already has a strong brand and reputation in Wabash, but the three-year-old business needs help growing and reaching a broader audience to help it through the seasonality of the business. In episode four, the Deluxe team shows Filament how powerful a website and good photography are to telling your personalized story and marketing the “experience” customers can expect with you. With a few physical improvements to their exterior and a unique twist to their social media strategy, we help Filament change perceptions about tattoo shops.

 

How we transformed

Filament Tattoo

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Filament’s marketing strategy.

Get to know the characters in this episode:

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