ONE YEAR LATER, WE RETURN TO WABASH WATCH NOW

Main Street: Season 1

Episode 9: Back to Wabash

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A year has gone by since Deluxe Corporation and the Small Business Revolution – Main Street team invested $500,000 into the town of Wabash, Indiana, and six of its businesses. Amanda Brinkman, chief brand and communications officer at Deluxe, along with her team of marketing experts and entrepreneur Robert Herjavec, spent the summer of 2016 providing marketing and financial expertise in hopes of helping to revitalize the downtown in this amazing community. Little did they know, the Small Business Revolution would have a ripple effect and benefit not only the businesses they focused on but also many of the other businesses in town. See the effect the Small Business Revolution had on this small town in Indiana as Amanda heads back to Wabash.

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Get to know the people featured in this episode and learn more about how Deluxe helped them overcome some of their marketing challenges. The timestamps below make it easy to explore specific moments from the show more in depth.

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Sustaining a business once the “new” has worn off

The town of Wabash, Indiana, has the same problem many small towns face: How do they sustain these “new” businesses once the excitement of them wears off?

Learn more about what Wabash is doing to sustain the Revolution

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