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Main Street: Season 1

Episode 6: Thriftalicious

How we transformed

Thriftalicious

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Thriftalicious’ marketing strategy.

Tracy and Aaron Griffith are grade school sweethearts who have had to just “figure it out” a lot in life. Co-owners of Thriftalicious, a vintage resale shop in Wabash, they started the business by selling garage and estate sale finds out of their home. Today, the business occupies a downtown storefront.

As Amanda Brinkman and Robert Herjavec get to know the Griffiths better, they learn that they have four young children and that the family lives in the space above their store. In episode six, we see the uphill battles they’ve faced after leaving home and having children at a young age. Their business struggles with cash flow to support a strong inventory as well as just getting customers through the door. But with Deluxe’s help, and the Griffiths’ ever-present perseverance, we show the Griffiths how an articulate curation strategy, a sharp website and thoughtful retail design can increase their customer base and bring sales to the next level.

Get to know the characters in this episode:

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