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Main Street: Season 1

Episode 2: Harry’s Old Kettle Pub & Grill

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This is the story of one chef’s dream to turn a Wabash institution into the restaurant he has always wanted. It’s a dream that has consumed Harry and Judy Kilmer since the day they bought The Old Kettle in 2011. Thousands of dollars in, turning a former bar into a pub and grill remains elusive, despite the couple’s best intentions. They needed a nudge forward to help turn a vision into reality, bringing Harry’s Old Kettle Pub & Grill to life.

Amanda Brinkman and Robert Herjavec dug into the business with Harry and Judy, finding good cash flow but the lack of a business plan. In episode two, we show him how things like menu design and being findable online are critical to having a successful restaurant. Together, we help him make his restaurant dreams a reality, with a few special surprises along the way.

Learn more about how marketing efforts brought Harry’s Old Kettle Pub & Grill from a dream to reality. >

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Get to know the people featured in this episode and learn more about how Deluxe helped them overcome some of their marketing challenges. The timestamps below make it easy to explore specific moments from the show more in depth.

1:46

Meet Harry & Judy

She’s a New England girl and he’s a Hoosier. Together, the Kilmers run the beloved Wabash watering hole, Harry’s Old Kettle Pub & Grill. They have big dreams for “The Kettle,” like turning it from a bar into a full-fledged restaurant.

Learn more about their journey

12:04

You have to be findable online

Having a website or a Facebook page is only the first step. Making sure your customer can find you when they are searching is essential. Optimizing your company name in all the places your customers search will drive more business to your doors. This is critical, especially for restaurants.

Learn the top places to get your business listed

14:55

"He needs a menu design that can be easily changed"

Chefs like Harry are creative and their menus should reflect their style. A restaurant’s life cycle, atmosphere, and operations are also factors that contribute to the menu style. Paper selection, fonts and finishes are all just a few of the design decisions that go into creating a menu.

Learn how to create the right menu for your business

16:27

Your website should reflect your business strategy

Harry’s key differentiators are his craft beer selection and his tasty new food selection, so we put them front and center. That was just one of many thoughtful design decisions that started from a thorough website strategy process aimed at making sure that not only do you have a website, you have a website that actually gets users to act.

Follow Harry's website design process and learn how to make an effective site for your own business >

17:05

75% of people searching for restaurants online are looking for your menu

For their first three years of business, Harry and Judy didn’t have a website – relying only on their Facebook page and other directory listings. With their dream of becoming a restaurant coming true, a website is even more critical. People rely on websites to give them to establish legitimacy, give them a sense of the atmosphere and most importantly – show them the food they can eat!

Learn the most important things you should do to get people interacting with your restaurant website

Next Episode

Episode 3: Ellen's Bridal & Dress Boutique

Meet Lisa Ellen Downs, owner of Ellen’s Bridal & Dress Boutique, a small-town shop with a big-city experience.

In episode three, we learn about the challenges Downs faces getting the word out and sustaining sales seasonally. The Deluxe team shows her how the right branding and a little community collaboration make a big difference.

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