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Main Street: Season 2

Episode 4: Annabella’s Italian Restaurant

How we transformed

Annabella's Italian Restaurant

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Annabella’s marketing strategy.

Chef Robert Angelaccio is a good son. When his mother fell ill, he returned home to Bristol Borough to care for her and to open an Italian restaurant that bears her name. It turned out to be a fortuitous move, since one day, a customer named Alison came into the restaurant, a woman who would one day become his wife. Together, Robert and Alison run Annabella’s, with the Chef cooking classic Italian meals and his wife’s pastry skills thrilling customers each night.

Buoyed by a steady stream of customers who come to town for the Bristol Riverside Theatre, Annabella’s is searching for a formula to help when the theatre isn’t in production. In episode four, Amanda Brinkman and Minneapolis restaurateur, Kim Bartmann help the Angelaccio’s revamp their space and menu to attract new customers. With direction from Robert Herjavec, who provides ideas to get people in the door during slow season, the Angelaccio’s are creating a recipe for success. Watch as the Deluxe team creates updated branding, a new website, increased social media and branded gear to turn the slow season around and make the restaurant more profitable.

Get to know the characters in this episode:

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