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Main Street: Season 2

Episode 6: Keystone Boxing & MMA Gym

How we transformed

Keystone Boxing

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Keystone’s marketing strategy.

Jose Tilapa, owner of Keystone Boxing & MMA Gym has been boxing his entire life. Teaching himself in his home country of Mexico, he wants to provide coaching and mentorship to a new generation of boxers in the Bristol region. He has invested into his dream gym, but new customers are hard to come by and he needs direction. From the beginning, he’s managed on his own, but as he struggles with signing up new customers, he knows he needs help if he’s going to have a successful gym.

Amanda Brinkman tapped Pete Dupuis, who not only has an MBA, but is also the owner of multiple gyms and has been in Jose’s shoes. With Pete’s help, along with Robert Herjavec’s financial advice, Jose is hoping to turn his gym around and get the help he needs to succeed. In episode six, Deluxe provides Jose with a new website complete with a booking tool for his classes, computer equipment, along with gym gear and a plan for how he can continue to grow. Watch the episode for Jose’s story and see if he can fulfill his dream of not only being a gym owner, but continuing to be a mentor and an inspiration to young people in the region.

Get to know the characters in this episode:

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