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Main Street: Season 2

Episode 3: Miguel’s Riverside Barber Shop

Miguel Velez III used to come to the Riverside Barber Shop as a child, so when the opportunity arose to purchase it, he couldn’t pass up the chance. At his barbershop, haircuts and styles are an artform and everything is “on point.” But he has hit a plateau in his tiny space. Although he holds immense pride in what he does, he needs to take his barber shop to the next level and he believes expansion is the key to success.

Amanda Brinkman, along with Lynne Robertson, CEO and owner of retail agency Fame, step in to help Miguel convert an expansion into dollars for the business. Robert Herjavec provides Miguel with advice on how to grow his revenue and start paying himself. In episode 3, Deluxe shows Miguel the true value of branding and a new website with added testimonials, as well as merchandise to add to his bottom line. With a hiccup in his expansion, watch to see how the town leaders of Bristol Borough rally behind Miguel to get him out of his plateau and onto creating a successful business.

Lessons from this episode:
Barber Shop elevates marketing to support expansion
Barber Shop elevates marketing to support expansion

With an opportunity to move to a larger shop, owner Miguel Velez leveraged online marketing to fill his barbers’ chairs

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5 ways small businesses can make the largest impact on Facebook
5 ways small businesses can make the largest impact on Facebook

Get easy-to-implement tips that will help you tackle the task of promoting and growing your business through social media

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4 reasons your website should include real photos
4 reasons your website should include real photos

Deluxe Web Designer Eric Hagen explains the potential pitfalls of using stock photos

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Top 20 places your business needs to be listed online
Top 20 places your business needs to be listed online

Four out of five consumers now use search engines to find local businesses. Is yours listed?

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