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Main Street: Season 2

Episode 2: Hems Truck and Auto

How we transformed

Hems Truck & Auto

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Hems’ marketing strategy.

The Hems name goes back several generations in Bristol Borough, with a long history of entrepreneurship. Roland and Megan Hems continued that tradition, owning Hems Truck and Auto for the last 10 years. Their challenge is the same as many other small business owners – finding the right balance between work and home life, and making ends meet on a weekly and daily basis.

Amanda Brinkman is joined by master mechanic and owner of 180 Degrees Automotive in Phoenix, Arizona, Bogi Lateiner to see if they can help transform the Hems’ shop alongside the Deluxe marketing team. Providing expert business and financial advice, Robert Herjavec challenges the Hems team to think about everything from pricing to creating financial spreadsheets. In episode two, Deluxe creates a refreshed logo and shows the Hems’ how to create a better online presence and mobile website experience, making it easier for them to grow their customer base and continue to grow a successful business.

Get to know the characters in this episode:

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