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Main Street: Season 2

Episode 2: Hems Truck and Auto

The Hems name goes back several generations in Bristol Borough, with a long history of entrepreneurship. Roland and Megan Hems continued that tradition, owning Hems Truck and Auto for the last 10 years. Their challenge is the same as many other small business owners – finding the right balance between work and home life, and making ends meet on a weekly and daily basis.

Amanda Brinkman is joined by master mechanic and owner of 180 Degrees Automotive in Phoenix, Arizona, Bogi Lateiner to see if they can help transform the Hems’ shop alongside the Deluxe marketing team. Providing expert business and financial advice, Robert Herjavec challenges the Hems team to think about everything from pricing to creating financial spreadsheets. In episode two, Deluxe creates a refreshed logo and shows the Hems’ how to create a better online presence and mobile website experience, making it easier for them to grow their customer base and continue to grow a successful business.

Lessons from this episode:
Deluxe gives auto repair shop a marketing tuneup
Deluxe gives auto repair shop a marketing tuneup

Hems Truck & Auto improved its brand, developed its online presence and is earning new business as a result

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4 ways to improve your local Google search results
4 ways to improve your local Google search results

These quick fixes boost your small business’s odds of being found by local searchers

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5 signs your logo is hurting your business
5 signs your logo is hurting your business

Is your business making these common branding mistakes?

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6 reasons why a strong brand is important for your small business
6 reasons why a strong brand is important for your small business

A brand is bigger than a logo — and a powerful brand can be the key to attracting and retaining customers.

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