Travel Website Design
A travel website that takes flight
Planning a vacation should be exciting, and working in the travel industry, you understand that better than most. But you also understand that all of that planning — booking reservations for attractions, hotels, transportation and sightseeing excursions — can be overwhelming for travelers. You can make the process easier and attract more customers by building a strong website for your business.
What makes a great travel website?
Any business can benefit from building its online presence, but it’s particularly important if you’re in the travel and tourism industry. When your target audience spans the globe, you can’t solely rely on local marketing channels like radio, billboards or newspapers to connect with new customers and stay competitive. A website amplifies your reach, getting the word out to travelers everywhere about your tours, vacation packages or accommodations. What’s more, with your own website, you’ll have total brand control — you choose the color palette, graphics and layout — which isn’t possible with Facebook or trip-booking and review sites.
To excite vacationers about using your services, you need to show them that you’re professional and trustworthy. To do this, focus on user experience, making sure your website is visually appealing, engaging and of course functions properly.
Travel websites must be easy to navigate, so visitors can find the information they need quickly. Being mobile-friendly is crucial too, so users can read your website on any device and when they’re on the go. Your contact information — including physical location and social media links — should be visible and up to date. You also want to have an “about us” page or statement that briefly goes over your business’s history, ownership and accreditations, and explains your areas of expertise. To establish credibility, consider including customer testimonials, press endorsements, a list of awards, or photos or videos of your property or the excursions you offer.
Why you need a professional travel website
Travel represents a major time and financial commitment for customers. So many options abound that customers often don’t even know where to look first. That’s why it’s crucial that your website stands ready to serve them when they find it. Does it answer their questions? Does it tell them what they need to know about your services? Most importantly, does it make you look like a reputable vendor? If the answer to any of these questions is “No,” your visitors will find another provider. That’s why putting the time and effort into an easily navigated, well-oiled website free of anything that says “amateur” is so important.
Why you need expert website tools or services
Building a great-looking website is easier than ever with all of the professional options available to you.
Many businesses may find that a do-it-yourself (DIY) website builder satisfies their goals. This cost-efficient option provides you with a template and the design tools that you need to create a simple but effective website. If you want a more powerful website that stands out amongst a sea of competing travel businesses, enlist the help of a professional designer. Experts like the web designers at Deluxe have years of experience building high-quality websites and possess the technical skill to give you an attractive website that works for your business.
With Deluxe’s do-it-for-me (DIFM) option, your designer will tailor a five- or 10-page website with typography, imagery and a color scheme that match your branding and industry. Do you want visitors to be able to book reservations on your site? Would you like to display photos of the accommodations you offer or local landmarks and attractions? Your designer can add apps such as photo slideshows and online booking tools to your website.
For a larger company that wants to take its website to the next level, Custom Website services work best. A Custom Website is a one-of-a-kind, high-end design crafted from the ground up. Not only is it built with your industry in mind, but it’s also designed to showcase what makes your business unique. Would you like a page dedicated to travel tips? Guides and maps? Your website coordinator and designer will create pages, a layout, graphics and tools that make the most sense for your company.
When you work with a professional tools and services, you get professional results. Whether you choose the DIY, DIFM or Custom Website option you can rest assured that your new website will look and function the way you need it to.
Whether you build your own website or let Deluxe design it for you, our professional tools and service are backed by years of expertise. We’ll help you stake your claim online the smart way.
Look your best
All of our DIY and DIFM websites are mobile-responsive. That means they’ll look great and function perfectly on desktop computers, tablets and smartphones — everywhere your customers are online.
Depending on the package you choose, our DIY and DIFM websites can include hosting, a domain name and email marketing.
Professional content optimized for search engines
Our skilled copywriters create keyword-rich, industry-specific content your visitors will love reading and that gets your site noticed by search engines.
Once your website is complete, you’ll be able to edit it and update its information as often as you want, whenever it’s convenient for you.
Add lead forms, photo slideshows, coupons, reviews, menus and more to your website.
Get a website your customers love to visit
Is your website pulling its weight? The best business sites make it easy for customers to find what they’re looking for. Your unique selling proposition, details on your products and services, and compelling imagery belong front and center. Contact info, company background and testimonials are crucial, too. The most skillful sites boast functionality that allows existing and prospective customers to book appointments, request consultations, reserve tables, share on social media and more. Deluxe’s team of expert web designers have years of experience crafting attractive and effective websites for every industry. Get a professional website for your business today.GET STARTED