Backpacks Buying Guide

Shop Promotional Backpacks

Contents

• Why Buy Custom Backpacks?
• Who Can Use Backpacks
• Where to Use Backpacks
• Types of Backpacks
• Things to Consider When Buying Custom Backpacks

Why Buy Custom Backpacks?

When our hands are full, a promotional item such as a bag comes in handy. One of the reasons why promotional bags, such as custom backpacks, are one of the smartest items you can invest in!

A recent study by the Advertising Specialty Institute found that promotional bags generate the most impressions on a monthly basis (over 1000, in fact) than any other single promotional item you can purchase. One reason why promotional bags (such as backpacks) are useful is how people will reuse them—creating impressions every time someone glimpses at the bag.

Custom backpacks have lasting power that can endure for several years when properly maintained. They are ergonomically more favorable than other bag types because they distribute the weight of the items you are carrying across your upper back and shoulders, instead of your lower back, arms, and trunk.

Who Uses Backpacks

Because backpacks are so useful, they are among the most diverse promotional items your money can buy. Let’s take a look at some of the most common buyers of backpacks.

• Students:Chances are when you think of a backpack, the first person you think of is a student. Go with that instinct. Backpacks are perfect for student promotions and campaigns.
• Sports Players:Athletes of all ages need a bag to bring their gear to and from practice or a game. That’s why backpacks are among our most popular sports promotional products
• Festival Attendees: People spending most of the day walking around checking out art booths or concerts can certainly use a backpack to bring their valuables along or for purchases throughout the event.
• Gym Goers:Similar to sports athletes, gym-goers can use backpacks to keep a change of clothes after their trip to the treadmill or elliptical machine.
• Road Warriors:Professionals who spend the majority of their time traveling can attest to the importance of a good backpack to hold their laptop, cords, and other valuables.
• Families:If you’re looking for a family reunion gift idea that will get used long after everyone has gone back home, look no further than backpacks.

Where to Use Backpacks

There are countless ways to use promotional backpacks in your company marketing and advertising campaigns, but here are some of the most popular ways our customers use our variety of backpacks.

• Schools: If you’re promoting your company, agency, or organization on a school campus, you should strongly consider incorporating backpacks into your campaign. Not only will the students be able to use the item immediately, but they’ll also be spreading your message to new places.
• Outdoor Events:Buying a booth at your city festival? Make sure everyone sees your message by handing out backpacks to attendees.
• Sports Leagues: Youth league sports love drawstring backpacks.
• Family Reunions:Family reunions are great places to give our backpacks.
• New Employee Orientation:Get new hires acclimated to the job with a gift that they can use every day!
• Client Appreciation Events:Show your clients how much you love them with a sleek and stylish backpack.

Types of Custom Backpacks

While Deluxe carries a variety of backpacks, our selection falls into three main categories: drawstring backpacks, sling bags, and standard backpacks.

• Standard Backpacks:Backpacks have gone under many names in their history: knapsack, rucksack, and packsack, but their design has not changed since their creation in the late 19th century. Originally designed to help soldiers transport their gear across long distances, backpacks have become associated with students because they help them lug heavy textbooks and supplies to and from school. That said, backpacks are not just for students anymore. Since knapsacks provide more room and greater mobility than other bags, adults use them as much as traditional briefcases. When you peruse the Deluxe catalog, you will find a wide variety of backpacks, so you are bound to find a personalized backpack that fits your marketing budget and promotional needs.
• Drawstring Backpacks:These are the simplest form of personalized backpack. The main compartment is closed by a drawstring that is used for straps to hold and secure the bag onto the wearer’s back.  Because of the basic design, the custom drawstring backpacks are not ideal for heavy loads. Drawstring bags are ideal as giveaways at sporting events or outdoor festivals.
• Sling Bags:A relatively recent addition to the bag canon, sling bags are a hybrid between backpacks and the messenger bag. They feature a single strap that crosses over the body, at least one large zippered compartment, along with a few smaller side and front pockets. Larger than drawstring bags and hipper than standard backpacks, sling bags can be used on a regular basis by students or young professionals on the go. Note: Because of the single strap, these bags are not ideal for carrying extremely heavy loads and do not include storage space for delicate electronic equipment such as a laptop or tablet computer.
• Rolling Backpacks: Rolling backpacks are great for traveling salespeople and other individuals who may not be able to use a standard backpack comfortably.

Things to Consider When Buying Custom Backpacks

Purchasing personalized backpacks can be tricky. Remember that we’re standing by 9AM and 6PM EST Monday through Friday to help you find just the right backpacks for your needs. We also encourage you to request samples of the backpacks in which you’re interested, so you’ll know exactly what you’re getting beforehand.

• Intended Use: How you intend for your recipients to use the backpack will dictate which ones you should order. Generally speaking, bags with higher price points make better gifts; mid-priced bags are good for student use; and  low-priced bags are great for giveaways.
• Brands:Offering custom Under Armour, OGIO and High Sierra backpacks and many more, our catalog is sure to have a bag that will resonate with your intended audience. Just remember that certain bag brands carry a higher perceived value than others. So, be sure to choose a brand of backpack that aligns with your promotional vision.
• Materials:We have backpacks made from all sorts of materials, but the majority of them are made from nylon, polyester, or polypropylene. All materials are durable and designed to stand up to repeat use, so focus mainly on how the recipients of the bag will react when they receive the bag. If you are working on a green initiative and want some promotional backpacks to spread your message, think about getting a bag made out of an eco-friendly material, such as jute.
• Weight capacity: If you’re giving the backpacks to traveling salespeople or top clients, you may wish to pay attention to the weight capacity on the bag. Backpacks are designed to withstand a certain amount of weight, and exceeding that can result in personal injury or damage to the backpack. Have a question about a certain item? Contact us and we can answer any questions you may have.
• Size: Size matters when it comes to rucksacks. If you are planning to use the bags for a youth-oriented sports event, then a smaller drawstring bag may the best option. Using the packs as corporate gifts or employee recognition awards? We suggest getting a full-size backpack that includes a sleeve for your customers’ or employees’ laptop, so they’ll use the bag instead of  a briefcase or laptop bag.
• Quantity: Quantity ranges from as little as 1 up to 250 for giveaway items.
• Imprint Method:While imprint method varies by bag, but most are either embroidered or silk-screened. Also, can some items take more than one imprint method, so be sure to consult the product listing or one of our promotions specialists for further information.
• Production Time:Most backpacks can be made within 5 business days. If you’re in a time crunch, start your search by looking at our free 24 hr production backpacks

Other Resources

Ready to order? Have a question about this product? Please contact us. We can answer any questions or take your order over the phone.