Small Business Resource Center

July 1, 2017: Are you ready for the CASL compliance deadline?

On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017, deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist at VerticalResponse, a Deluxe Company, to get the facts on how this legislation affects businesses that send emails. Here’s what you need to know:

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Using your website to generate leads [CASE STUDY: Nacho Average Voice]

by Amber Humphrey
Amber Humphrey
June 14, 2017

Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

The situation

Though her company was growing, the one thing Udowitz hadn’t accomplished in 20 years was updating her website. When potential clients found her online, they were greeted by a layout and images cobbled together in the mid-1990s. Not that many people could find her website, since dormant pages never rank high on search engines. Udowitz wanted to drive more traffic to her site and hoped that a redesign could bring in more leads and more business.

With the help of her husband, she tried to rebuild the site on her own. The results were adequate, but nothing that would impress potential clients.

“I wanted the site to look fresh, hip and cool,” Udowitz said. “Everything we tried, it just looked like we did it ourselves.”

The plan

She ultimately accepted the need for professional help, and enlisted Deluxe to create a new website. After learning what Udowitz needed from her site, the team customized a plan that focused on:

  1. Giving prospective clients the ability to sample her voice work
  2. Showcasing her high-profile client list
  3. Making it possible to find information right away without having to search or deal with technical delays
  4. Ensuring the site was mobile-responsive, since many prospects find voice talent using smartphones and tablets

The process

Because of Udowitz’s unique business needs, Deluxe recommended a custom website. The company’s experienced team of website designers and programmers were then able to start with a blank slate. Collaborating with Udowitz, the team created three designs for her to choose from, then refined the site until it looked and functioned exactly the way she wanted.

Nacho Average voice updated website

The results

By working with Deluxe, Udowitz was able to build an attractive, functional website that makes a professional first impression. Whether they’re using a PC, tablet or smartphone, prospects visiting Udowitz’s website can instantly listen to samples of her voice work and view a list of her clients.

“I’m so proud of it, every time it comes up on my screen,” said Udowitz.

Your website should evolve as your business does, so redesigns are a natural and important part of maintaining your online presence. If your website is outdated or isn’t attracting search traffic, the experts at Deluxe will work with you to customize a redesign plan that delivers the results you’re looking for.

Make an impact with a custom website

Stand out from the competition with a site designed exclusively for your business.

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The secrets to great logo design

by John Habib
John Habib

Our May 16 webinar, The Secrets to Great Logo Design, gave attendees a look inside the Deluxe logo design process, and was filled with our designers’ insights on illustrated logos. Here’s what we learned from Creative Director, Cono Fusco, and Logo Designer, Daniel Liete.

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Security deposits: Now delivered by email

by Bridget Aymar
Bridget Aymar
May 26, 2017

Unclaimed security deposit funds can cost property managers valuable time. Fielding questions about lost checks, accounting for money owed to former residents and tracking down forwarding addresses can strain resources.

Property managers are now using emailable checks to streamline their processes. The eChecks offered by Deluxe — an established provider of business checks with more than a century of experience — can be created, sent and retrieved electronically. They’re as secure as paper checks and more affordable than other instant payment options like ACH. Anyone with an email address and a printer can receive, print and cash an eCheck.

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Deluxe’s guide to online marketing and promotion for the restaurant industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.

To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?

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Should you do payroll in-house, or outsource it?

by Amber Humphrey
Amber Humphrey

If managing your company payroll is a complicated or stressful process, you’re not alone. According to a survey by the National Small Business Association, payroll taxes are small businesses’ most burdensome tax both financially and administratively. Although outsourcing payroll offers considerable relief, many small business owners continue to process their payroll in-house with accounting software like QuickBooks. It is possible to handle payroll on your own, but doing so often isn’t the best solution. As you weigh your options, consider the benefits of using a payroll service:

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Top 20 online places to list your local retail business

Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories.

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How to determine if a custom website is right for your business

by Tori Tsu
Tori Tsu

 

A few weeks ago, we hosted a webinar called “Is a Custom Website Right for Me?” to explore everything you need to know about building a custom website for your business. Our website design experts discussed the pros and cons of do-it-for-me (DIFM) and do-it-yourself (DIY) services, the benefits of a customized website and showcased examples of Deluxe custom websites for inspiration.

In case you missed it, we recapped the key takeaways from the presentation to help you make the best decision for your own website development project or redesign.

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3 things every startup business plan must include

Gene Marks is a CPA, columnist, author and small business owner. Gene is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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3 low cost technologies for growing your small business

Carol Roth is a business advisor, entrepreneur and best-selling author of The Entrepreneur Equation. Carol is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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