Small Business Resource Center

12 steps to get a logo you love [INFOGRAPHIC]

Creating a logo you love takes time, a solid process and a few revisions. Because your logo is often the most visible way your customers connect to your brand, however, it’s well worth the effort.

Not sure where to start with your logo design? Breaking down the design process into smaller steps helps make it more manageable. 

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The do’s and don’ts of choosing a name for your small business

by Deborah Sweeney
Deborah Sweeney

What’s in a name? For a startup, nearly everything! When your small business first introduces itself, its name is one of its biggest identifiers to the world about what your business is and what it offers. So the pressure is on for entrepreneurs to give their businesses the “perfect” names, often to the point where the rules of the road have become muddled. Is it still okay to have a short name? Can you have a misspelling in a name to make it even more unique? And perhaps the most important question of all that often gets forgotten in the process: Does my name reflect my brand?

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Behind the scenes: Why Custom Websites stand apart from the competition

by John Habib
John Habib

Next to a great logo, a professionally designed website is the most important tool in any small business’s marketing toolkit. With more consumers online than ever before, not having a good website is unthinkable. In fact, 82 percent of consumers do research online before making a purchase, according to Forbes. When those consumers are searching for your products and services, it’s imperative that you have an informative, attractive website ready for them to find. 

Deluxe’s Custom Websites certainly fit that bill. We spoke with Tom Fanelli, Vice President of Product, to get a behind-the-scenes look at how customers know when a Custom Website is right for them, what sets Custom Websites apart and what the custom design process is like.

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8 reasons eChecks make sense for your business

by Chris Clausen
Chris Clausen

We live in the world of “right now.” Smartphones let us find information right now. Virtually instantaneous delivery of every food imaginable lets you eat right now. At Deluxe, we’re giving business owners like yourself a payment option that lets you pay your bills — you guessed it — right now.

If you haven’t tried them yet, it’s time you said hello to Deluxe eChecks. Much like email did for correspondence, we’ve taken a tried and true payment method — the check — and made it emailable for instant delivery that gets payments where they need to go right now. Affordable, secure and simple, eChecks are the perfect addition to any organization’s payment process. Here are eight reasons why:

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What you need to know about Google’s “Fred” update [INFOGRAPHIC]

by Tori Tsu
Tori Tsu

Google rolls out algorithm updates all the time — around 500 to 600 every year. These changes are all part of an on-going effort to fight spammers and penalize websites that use prohibited SEO tactics to improve search rankings. Most of the updates are small, but some are more extreme and can have a severe impact on a website’s rankings.

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July 1, 2017: Are you ready for the CASL compliance deadline?

On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017, deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist at VerticalResponse, a Deluxe Company, to get the facts on how this legislation affects businesses that send emails. Here’s what you need to know:

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Using your website to generate leads [CASE STUDY: Nacho Average Voice]

by Amber Humphrey
Amber Humphrey

Business overview

After growing disenchanted with her office job, Kristen Udowitz set out to start her own business. She took an inventory of her skills and interests and researched potential careers. Eventually, she discovered voiceover work.

While still working her day job, she spent her free time researching how the voiceover industry operated. She cold-called companies and went on auditions. A few clients took a chance on her, then a few more.

Twenty years later, Udowitz has built a company, Nacho Average Voice, with a client list that includes Fortune 500 companies and popular cable networks.

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The secrets to great logo design

by John Habib
John Habib

Our May 16 webinar, The Secrets to Great Logo Design, gave attendees a look inside the Deluxe logo design process, and was filled with our designers’ insights on illustrated logos. Here’s what we learned from Creative Director, Cono Fusco, and Logo Designer, Daniel Liete.

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Security deposits: Now delivered by email

by Bridget Aymar
Bridget Aymar

Unclaimed security deposit funds can cost property managers valuable time. Fielding questions about lost checks, accounting for money owed to former residents and tracking down forwarding addresses can strain resources.

Property managers are now using emailable checks to streamline their processes. The eChecks offered by Deluxe — an established provider of business checks with more than a century of experience — can be created, sent and retrieved electronically. They’re as secure as paper checks and more affordable than other instant payment options like ACH. Anyone with an email address and a printer can receive, print and cash an eCheck.

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Deluxe’s guide to online marketing and promotion for the restaurant industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.

To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?

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