Small Business Resource Center

From zero to success: Building an email list from scratch

by Tori Tsu
Tori Tsu
January 20, 2017

Email is a critical piece of any small business’s marketing strategy, but building an effective email list can be daunting. Whether you’re just starting out in business, have been operating for a while but have not yet ventured into email marketing, or are just unhappy with the results your current email list is getting, take heart! It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them.

Read More

New skills and thrills for retailers: The 2017 trade show roundup

by Tori Tsu
Tori Tsu

Biting the bullet and registering for a trade show is something many retailers put off because of the expense, the necessity of travel planning and the inconvenience of having to set aside regular work responsibilities.

If you’re one of the procrastinators, however, you may want to reconsider your priorities. Skipping your industry’s most prominent trade shows may mean you’re missing golden opportunities to network with vendors, weigh your competition, expand your inventory, learn about new trends and innovations, and gain a fresh perspective on best practices.  

Such events can give you an up-close-and-personal qualitative view of what’s going on in the real world — a view that often transcends quantitative number crunching and market research. In fact, surveys show 66 percent of all trade show attendees are motivated by the chance to increase their personal knowledge.

Read More

How to Build Your First Facebook Ad Campaign, Step-by-Step

You have a company Facebook page. You regularly post content. You’ve built an audience, but your fan count and engagement has plateaued. If this sounds like you, you might be ready to take the next step in social media marketing by experimenting with a Facebook Ad campaign. Facebook Ads are a cost-effective way to reach highly targeted audiences likely to benefit from your products and services. Let’s begin with step-by-step instructions on how to get started. 

Read More

How Your Small Business Can Make Best Use of Social Media

by Tori Tsu
Tori Tsu
January 5, 2017

Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.

Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.

Read More

Looking Ahead: 2017 Mobile Trend Report

by Linzi Breckenridge
Linzi Breckenridge
December 28, 2016

It has been two years since mobile surpassed desktop as the go-to technology for web surfing and content use, and since then we haven’t really looked back from our friendly handheld devices. In fact, the presence of mobile is growing stronger each year as the technology improves and our devices become more and more essential. So what does mobile have in store for 2017?

Here are three trends small businesses should keep an eye on in the coming year.

Read More

Catching Up With The Social Media Bandwagon? Here’s A Boost

by Tori Tsu
Tori Tsu
December 23, 2016

You’re not alone if your business hasn’t climbed aboard the Facebook, Twitter, Pinterest or LinkedIn bandwagons. In fact, as of 2016, an estimated 10 percent of companies with more than 100 employees still had no social media presence, while others maintain one or more sites but still have no clear idea how to maximize them.

Some seem daunted that social media sites require strategy, while others are reluctant to add another regular task to their to-do list.

Read More

Small Business Stories: Ellen’s Bridal and Dress Boutique

December 21, 2016

Lisa Ellen Downs had the fashion expertise, the quaint small-town location and the willingness to go the extra mile to help clients plan for their special events.

What she didn’t have for her Wabash, Indiana, bridal and formalwear salon was the big-city panache needed to attract clients from outside the immediate area. That was before Deluxe stepped in with a comprehensive rebranding program featuring a more compelling website design, elegant new signage, eye-catching new collateral and effective new mail and social media marketing campaigns.

Read More

How to ‘Get a Grip’ on Online Marketing [CASE STUDY]

by Linzi Breckenridge
Linzi Breckenridge

How to reach more customers — a common challenge among business owners. Even if you’ve had success in one area, knowing where to focus next when expanding your marketing efforts is another obstacle. Marketers employ any number of strategies to reach more customers, and leveraging Facebook is one.

Read More