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DX24 Content Theme: Advances in Technology

Hundreds of millions of terabytes of data are created every day, from Google searches and social scrolling to shopping and streaming. When it comes to extracting value from this data so you can make better customer connections and optimize your campaign outcomes, is the juice worth the squeeze? The answer is a resounding yes, with the right data partner. In this session, we’ll reveal how Deluxe’s data science team uses predictive modeling, machine learning and AI to analyze raw customer data and transform it into high-performing campaigns. You’ll see how data drives deeper audience engagement through personalized content, delivered at the perfect time.