Small Business Resource Center

Deluxe’s guide to online marketing and promotion for the restaurant industry [PLAYBOOK]

by Amber Humphrey
Amber Humphrey

Around 60 percent of restaurants fail in the first year. It’s a rough statistic but one all restaurant owners have to contend with. And while there are clearly cases where that failure is the result of poor service and food, top-notch eateries often flounder because they don’t stand out in the eyes or minds of potential diners.

To attract customers, you have to distinguish yourself from the crowd. In today’s digital culture, that means marketing your business online. If your restaurant isn’t generating the results you’d like to see, or if you simply want to give your business a boost (and who doesn’t?), you need to ask yourself one important question: Am I doing enough to promote my restaurant on the web?

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Should you do payroll in-house, or outsource it?

by Amber Humphrey
Amber Humphrey

If managing your company payroll is a complicated or stressful process, you’re not alone. According to a survey by the National Small Business Association, payroll taxes are small businesses’ most burdensome tax both financially and administratively. Although outsourcing payroll offers considerable relief, many small business owners continue to process their payroll in-house with accounting software like QuickBooks. It is possible to handle payroll on your own, but doing so often isn’t the best solution. As you weigh your options, consider the benefits of using a payroll service:

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Top 20 online places to list your local retail business

Gone are the days when a business laid down an annual sum to have its information listed in the Yellow Pages. These days it’s crucial for small businesses to instead prominently list themselves in multiple online directories.

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How to determine if a custom website is right for your business

by Tori Tsu
Tori Tsu

 

A few weeks ago, we hosted a webinar called “Is a Custom Website Right for Me?” to explore everything you need to know about building a custom website for your business. Our website design experts discussed the pros and cons of do-it-for-me (DIFM) and do-it-yourself (DIY) services, the benefits of a customized website and showcased examples of Deluxe custom websites for inspiration.

In case you missed it, we recapped the key takeaways from the presentation to help you make the best decision for your own website development project or redesign.

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3 things every startup business plan must include

Gene Marks is a CPA, columnist, author and small business owner. Gene is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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3 low cost technologies for growing your small business

Carol Roth is a business advisor, entrepreneur and best-selling author of The Entrepreneur Equation. Carol is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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How important is page speed for SEO

Page speed can easily be overlooked by web developers and website owners, but it’s the first thing your visitors notice. Not only are fast page speeds crucial to keeping customers and visitors happy, but they also help you rank better in search results too. 

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4 important steps to build your personal brand

Ramon Ray is the editor of Smart Hustle Magazine, accomplished author and four-time entrepreneur. Ramon is partnering with Deluxe in celebration of National Small Business Week.

To learn more, visit the Deluxe Marketing Outpost.

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Top 10 reasons to outsource your payroll

by Linzi Breckenridge
Linzi Breckenridge

If you’re managing your payroll in-house, you’re missing out on some significant benefits — and it might be costing you more than you realize. Fortunately, there is a simple solution that can give you back precious time and restore some peace of mind: outsourcing. Here are ten of the most critical reasons to outsource your payroll now.

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What makes a great wedding logo?

by Tori Tsu
Tori Tsu
April 26, 2017

‘Tis the season! Season for flora to bloom, fauna to twitterpate and, of course, brides and grooms to say “I do.” To celebrate spring wedding season, we took a look at some of the logos our team of designers has created over the years for small businesses in the wedding and events industry.

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