More and more, people are thinking about how their daily habits affect the environment. And that attention to environmental protection doesn’t stop at their own consumption. Market research company GlobalWebIndex reports that in the U.S., 61% of consumers want to support companies that protect the environment. In the UK, 56% of consumers want to support eco-friendly companies.
One easy way to show your commitment to environmentalism is through promotional products. Investing in eco-friendly products as promotional items both gives consumers something they want and helps portray your brand as environmentally friendly. And that brand perception can really matter. According to a Nielsen study, 70% of millennials indicated that they would be more likely to purchase from a brand if it handled a social issue well.
Eco-friendly promotional products also benefit your business because they last longer. Why hand out short-term items like candy or cards when you can provide something useful, like a long-lasting coffee cup or water bottle, a tote bag, or a notebook made of recycled paper? These items will not only leave a positive impression on your customers, they will stick around for years to come. Learn more about the long lifecycle of eco-friendly products in our infographic.