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Savvy branding strategies to build your customer base

Small Business: Market Your Business

Fashion designer on laptop

Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds.

What does it take to create a brand with impact? What kind of branding will resonate with your customers, and keep your business in their minds after a sale or before they need you next?

Here’s a hint: The right logo, typeface and color. A combination of these three helps your audience understand your business personality, thus helping you connect with your customer base.

In this free webinar, hosted by our partners at SCORE, learn how your business can make a lasting impression with smart branding. Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on the Small Business Revolution series.

Savvy Branding Strategies to Build Your Customer Base from Deluxe on Vimeo.

In this webinar:

  • Learn what you need to know before starting the logo design process

  • Get insights on promoting your brand with print

  • Hear tips for positioning your brand and standing out from competitors

eBook: Marketing Fundamentals

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