Credit data infographic showing many icons representing people

DATA-DRIVEN MARKETING

Find Your Clients’ Next Best Customers 

Programs developed specifically for resellers, powered by Deluxe. We are a data-driven partner that thinks a little differently.

FREE DATA TEST
Get Started

Why Work With Deluxe?

We provide results-oriented, data-driven marketing support to resellers to help them elevate their client’s marketing programs from start to finish. With over 100 years’ experience, Deluxe has been helping enterprises, small businesses and financial institutions deepen customer relationships through trusted, technology-enabled solutions.

 

Through the years, we have built a reputation as a company that combines innovation with integrity. As we evolved, we set a goal to build a unique, high-performing marketing agency that is data first, but known for delivering results and full-service campaigns. Today, we are proud to help our reseller partners gain the competitive edge they need to grow market share.

We Aren’t Your Average Marketing Agency

We offer flexible partnership arrangements

We understand that you know your business better than anyone. We partner with resellers to fill in any gaps in products or services that they may need—from data-only contracts to full campaign support. We also offer referral-only partnerships for companies who prefer to just make the introduction and let Deluxe do the rest.


We provide unparalleled data access

Our extensively multi-sourced consumer and small business data assets are always evolving and are available for you and your clients to leverage. We also act as your data consultants helping you to source and find unique data assets that your clients are requesting.


We focus on driving results

We measure our success by your success. Our marketing products and services are rooted in data, and we are obsessed with measurable results—we help resellers drive meaningful returns for their clients and their clients’ specific goals.


Fair and flexible contracts

We pride ourselves on being a client partner—how, why and when we communicate are key reasons our clients have been successful. We also offer reseller-centric pricing models, including traditional and performance-based funding structures to help you get the most value out of the work we do together.

We stand by our customers

We pride ourselves on being a client partner— which is why we have subject matter experts ready to jump in and support all your client needs.


Our Data

Data is at the Center of Everything We Do

We’ve built one of the industry’s leading B2C and B2B data lakes. By partnering with Deluxe, you can focus on your client relationships and not worry about the headaches and hassle of procurement to get you the data you need to be successful.

Business

  • Demographics
  • Business owner information
  • Credit data/Business health profiles
  • Commercial real estate
  • UCC, SBA and other loan intel
  • Import and export data

 

Consumer

  • 1,000s of demographic and interest attributes*
  • Mortgage and homeowner data
  • Mobile app intelligence
  • Tri-bureau credit solutions

 

Trigger

  • New-to-world and expanding business
  • Businesses actively seeking credit
  • Life events
  • New mover and pre-mover
  • In-the-Market Alert (ITMA) credit triggers

 

Proprietary data assets

  • ConsumerWealth®
  • Consumer Financial Insights suite (includes net assets, investable assets and more)
  • ConsumerSpend® (Consumer spending behavior data)

 
bg-image
Our Customers

We Partner with Large Brands and Resellers
Leading U.S. Agencies

We work with many outside data partners to help them reach optimal levels of revenue generation.
5 of 10 Largest Banks*

More than half of the 10 largest U.S. banks, ranked by branch count
Over 1,000 Projects Per Year

Over 1,000 distinct client/partner projects delivered per year

FOCUS AREAS

We Can Help You Exceed Customer Expectations

1

Data Integration, Data Management and Audience Selection

  • Extensively multi-sourced data assets
  • Data science as a service
  • Customer monitoring
2

Creative Strategy and Deployment

  • Digital and UX strategy
  • Full studio services, from concepting to asset design
3

Campaign Production and Deployment

  • Cross-channel activation
  • Media/audience planning and media buying
  • Managed print services
4

Attribution and Performance Reporting

  • Sophisticated matching algorithms
  • Detailed reporting and dashboards
  • Profitability projections
LEARN MORE

Get a Free, No-Obligation Data Test**

Let us show you how effective our data is by supplying you with a statistically representative volume of select data within a defined test period for your team to test. This should help you determine the value of the data and campaign support capabilities we provide.

Please complete the form below to learn more.

*Deluxe internal data

**Deluxe will meet with your team to conduct discovery, discuss current and ongoing needs, and determine if an initial data test/pilot strategy is suitable for each party. Doing this upfront ensures the best possible opportunity for success for both parties. Following the conclusion of the test period, response/conversion data must be shared with Deluxe for analysis and attribution reporting. You must agree to these requirements to be eligible for the free data test.