In an industry dominated by iconic TV personalities, marketing slogans, and taglines, the battle to find consumers looking for insurance products is highly competitive. Today, the battle for customers amidst a strong field of competitors means everything’s at play. Allegiance is not guaranteed, and neither is revenue. A fundamental strategic shift is required, one that focuses squarely on consumer need.
When someone moves, you need to be there in that moment with a great offer and a compelling message. Enter trigger marketing, a proven strategy that uses data and technology to connect insurance providers with consumers and businesses at key moments.
Whether you are running a national marketing campaign or a regional campaign for local agents, connecting with the market at the right time is vital to growth.
Deluxe has found through careful analysis that the following are the top triggers that can push consumers to engage more deeply with their current insurance provider or switch altogether. These life event triggers include:
By leveraging these event-based triggers, insurance companies can drive portfolio growth and market share by serving consumers with a high level of personalization and relevancy, wrapping the company’s offerings around the consumer’s reality.
Trigger marketing is a quantifiable strategy that yields metrics that can be tracked against KPIs and can be used to assess ROI. Learn more by downloading our White Paper. We share valuable information on how we can rapidly deploy turnkey, automated campaigns to increase your visibility to targeted audiences precisely when they are in the market for your services.
DOWNLOAD THE INSURANCE MARKETERS GUIDE TO LIFE EVENT MARKETING
