Marketer's Alchemy

PODCAST

Marketer's Alchemy - A Podcast by Deluxe

Marketing is an art. Data is a science. Together they create Marketer’s Alchemy, a new Deluxe podcast where marketing leaders and data experts share how they transform data into marketing gold.

Check out the latest episodes below!

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Article, Podcast

Mixing data with emotion to empower and delight new parents

In this episode, Liz Teran, CMO at Owlet Baby Care, shares how her team leverages data to target a rapidly changing market with very short buying cycles. She also reveals how her team leverages both quantitative and qualitative data, and how they speak to different mindsets throughout the buyers’ journey into parenthood.

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