With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the first search results page. Aside from your business’s profit potential, think about your ideal customer: How hard is it for them to find you? How can you make it easier? The answers lie within search engine optimization (SEO) and search engine marketing (SEM).
It’s not enough to have a website or Facebook account. Instead, make the most of channels, such as social and email marketing, to direct traffic to your website. Meanwhile, let your website focus on reaching its full potential and get found by new customers who don’t have a relationship with your brand.
Set your website up, and take advantage of the opportunity to drive traffic to your business — online and in-store. Our free eBook, Guide to Search Engine Optimization and Marketing, will walk you through how to find success with your website.
Learn how to make your website work for you and bring in customers
- Boost your findability with directory listings
- Improve your organic search rankings with keywords
- Use pay-per-click to gain traffic
- Measure your success through metrics like impressions
Download the free Guide to Search Engine Optimization and Marketing today.