You’ve probably heard rumblings over the years about the importance of a solid search engine optimization (SEO) strategy. Recent statistics certainly support this notion: 80% of shoppers go online before making a purchase; 50% of consumers visit a store within a day of a local search on a smartphone; and my favorite – your website has less than 5 seconds to grab a visitor’s attention.

If you want people to find you online, you need to consider the impact a smart SEO strategy will make on your business. Whether you tackle SEO yourself or seek help from an expert, our infographic, 6 SEO Tips to Build a Better Website, should start you in the right direction.  You’ll learn why:

  • Page Titles, when written uniquely and concisely, help search engines and people understand each of your web pages.
  • Meta Descriptions, when written like a mini-advertisement, can increase visits to your website.
  • Alt Text helps search engines better understand the meaning of your photos and images.
  • Contact Information builds trust and makes it easier for people to reach you with just one click.
  • Header Tags offer a great way to signal search engines about the type of information on your page.
  • Body Content provides one more signal – beyond your Page Title and Header Tag – to search engines and visitors that your web page contains the information they’re seeking.


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