Introducing Marketer’s Alchemy: A podcast by Deluxe

If you’re curious about how to combine data science and the art of marketing into stories of success, then this podcast is for you. Tune in to Marketer’s Alchemy, a new podcast by Deluxe, where marketing leaders and data experts share how they transform data into marketing gold.

In each episode, our host is joined by a marketing leader to discuss all things data and marketing – from unveiling what strategies have worked (or haven’t) to the best ways to utilize data to reach the right people at the right time. Join us as we peel back the curtain on the world of data-driven marketing and explore how data can be used to get to market faster and create powerful campaigns that win in every industry.

About the guest: Alec Hanson from loanDepot

In the inaugural episode, Kathryn is joined by Alec Hanson, CMO of loanDepot, a digital commerce company that serves its customers throughout their home ownership journeys. Alec has been in the home loan business since 2004, both as a salesperson and marketer. He’s the author of the book, Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Consumer, which aims to help mortgage professionals succeed in the digital world. Alec is also the host of loanDepot’s “Home School,” a web series delivering bite-sized home finance tips and advice.

Deluxe has been a trusted partner of loanDepot for over a decade, supporting their customer retention and acquisition needs. From In-the-Market-Alerts which match credit bureau information to loan inquiries to acquisition campaigns driven by prescreen data, loanDepot takes full advantage of Deluxe’s data-driven marketing products to help retain clients, recapture leads and cross-sell into other products.

What’s inside this episode

In this episode, Kathryn and Alec discuss how smart marketing helps home lenders stay relevant without becoming background noise, especially in an industry where the customer may only need a product every 5-7 years. Alec also shares a few key indicators that he uses to inform what messages are shared and when they’re deployed to better re-engage their target audiences.

Other topics explored in this episode include:

• Education vs. marketing and the importance of creating problem-solving content
• How a symbiotic feedback loop between marketing and sales can drive better messaging
• The value of a good data team (and how to best apply those insights)
• Building a 360-degree perspective of the customer through data

The full episode is out now; don’t forget to like and subscribe to Marketer’s Alchemy on your favorite podcast platform (including Apple Podcasts, YouTube, Audible and Spotify) so you don’t miss a single nugget of marketing gold.