5 Minutes
5 Minutes
Did you know Deluxe is one of the leading providers of direct response marketing in the financial services space? We supply our clients with the timely, relevant data they need to reach the right customers at the right time.
But beyond just serving up critical data to our clients, Deluxe is also a full-service marketing agency that creates and deploys omni-channel campaigns—both B2B and B2C—supporting more than half of the top banks in the U.S.*
For example, if a bank wants to target small business customers—both existing and prospective—for a loan or checking account, we leverage our massive, multi-sourced data lakes to identify the audience that is most likely to apply for a loan or open a checking account. From evaluating the small business’s financial health through robust firmographic data and credit data to identifying business milestone signals, Deluxe’s qualification process—which utilizes both artificial intelligence and machine learning—is more robust and thorough than the industry standard.
Once these small business candidates are identified, Deluxe works with the bank to design and deploy direct marketing campaigns, helping with content, promotion strategy, and channel selection. Selecting the right mix of marketing channels is critical to the success of any campaign, and we help clients execute across channels that include email, direct mail, paid social, programmatic advertising, and more.
As with any successful marketing effort, we track and measure results using basic principles of experimental design: meaning we track audiences that receive a marketing campaign and compare them against an audience that didn’t receive any marketing stimulus. It’s important that we measure performance on a one-to-one basis so that we learn, optimize, and most importantly collaborate with our clients on the best use of their marketing budgets.
Learn more about data-driven marketing and Deluxe’s capabilities.
*Ranked by number of branches throughout the U.S.