As a financial institution, you are always competing to attract, retain and grow customers, but so are your competitors. The time is now for a fundamental strategic shift to focus on the needs of consumers and businesses with well-timed messaging.
Trigger marketing is a proven strategy that uses data and technology to connect financial institutions with consumers and businesses at key moments. When banks offer meaningful products and services to consumers during important milestone events, a true value-creation opportunity is born.
Trigger marketing has always had a home in the financial services industry. Credit triggers are commonly used by bank marketers to find consumers who are in the market for new financial services and service providers. In a similar way, life event marketing extends this well-known practice, allowing banks and credit unions to proactively initiate helpful, meaningful conversations with consumers and businesses in the midst of important life stages.
There are five major life events that financial institutions can use to identify consumers actively seeking specific financial products. These life event triggers include:
Each event-based trigger can focus on a specific financial product, and banks can use the opportunity to personalize their services to the customer's need.
Trigger marketing is a quantifiable strategy that yields metrics that can be tracked against KPIs and can be used to assess ROI. Learn more by downloading our White Paper. We share valuable information on how we can rapidly deploy turnkey, automated campaigns to increase your visibility to targeted audiences precisely when they are in the market for your services.
The future of bank marketing is here
